Nothing is more ubiquitous in today’s public relations industry than the press release. The BIGteam has spent countless hours over the past 18 years drafting, revising and approving press releases on behalf of our clients. For such a staple tool in communications, many are still unaware of how the press release became so important. Although
On a sunny day in 1906, a
train unexpectedly derailed, resulting in the deaths of 50 out of the 87 passengers onboard. When a company endures a catastrophic event like this, it’s hard to regain trust and loyalty from the general public. Luckily,
, the PR representative of the Pennsylvania Railroad, knew what do. Lee recognized the importance of getting the truth out as soon as possible before rumors started to fly. Being a former New York Times reporter himself, he knew how intensely the media would cover this story.
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